Matt Houdyk | UX Designer | Melbourne, Victoria | 0401 260 685
The project
VicRoads was undergoing a significant transformation as it transitioned from government control to a joint venture arrangement.
I led a project to review and redesign the website’s information architecture, aiming to enhance the navigation experience for over 60 million annual visits.
Confirming the problem
Our team reviewed on-site feedback and discovered that many users were struggling to find information.
We identified the key tasks and information that users sought on the VicRoads website.
To validate the feedback, we conducted tree testing, which confirmed that the current information architecture was inadequate, with an average success score of 65% across the key tasks and information users sought.
Developing a new information architecture
I spearheaded the initiative to develop a new information architecture.
We conducted seven rounds of card sorting and tree testing with over 300 participants. This process helped us refine the site’s information architecture across the top, second, and third layers.
The output
Following detailed user testing, we performed a final tree test using the same baseline tasks from the existing website architecture. The updated information architecture achieved an 81% success rate, a significant improvement from the previous 65%.
I presented our process and recommendations to business stakeholders, securing approval to implement the new information architecture as part of the upcoming website redevelopment.